Behavioural science for BFSI

ULIP conversion is strong. Year-one lapse is your real problem.

ULIPs are high-commission, high-complexity products that require a sophisticated customer conversation. Most agents do not have it. They ...

ULIP13th month persistencyMis-sellingFree look period
Rs1.85L Cr
in ULIP AUM in India, while year-one lapse is still eroding trust at scale
IRDAI, 2024
CHRO
35%
of ULIP buyers do not understand the charge structure they signed up for because advisors skipped it
SEBI investor survey
Sales
4x
higher complaint rate for ULIPs versus other life products because of expectation mismatch at point of sale
IRDAI data
Manager
60%
of ULIP sales training covers product features, while less than 10% covers handling a volatile market conversation
Evolusis diagnostic data
L&D
Selected subcategory
ULIPs

ULIPs are high-commission, high-complexity products that require a sophisticated customer conversation. Most agents do not have it. They lead with market upside, skip the lock-in and charge structure, and produce customers who feel misled when the first statement arrives. Your 13th month persistency number already knows this. The diagnostic finds where the conversation broke down.

Category lens
Top 20% applied to Bottom 60%

We take your highest-performing manager behaviours and systematically transfer them to the bottom 60% of your team using diagnostics, AI-led roleplay, and targeted coaching to close the gap costing revenue every quarter.

Rs1.85L Cr
in ULIP AUM in India, while year-one lapse is still eroding trust at scale
IRDAI, 2024
CHRO
35%
of ULIP buyers do not understand the charge structure they signed up for because advisors skipped it
SEBI investor survey
Sales
4x
higher complaint rate for ULIPs versus other life products because of expectation mismatch at point of sale
IRDAI data
Manager
60%
of ULIP sales training covers product features, while less than 10% covers handling a volatile market conversation
Evolusis diagnostic data
L&D
You're viewing:ULIPsInsurance
ULIPs

ULIP conversion is strong. Year-one lapse is your real problem.

ULIPs are high-commission, high-complexity products that require a sophisticated customer conversation. Most agents do not have it. They lead with market upside, skip the lock-in and charge structure, and produce customers who feel misled when the first statement arrives. Your 13th month persistency number already knows this. The diagnostic finds where the conversation broke down.

Why this matters to HR and L&D
HR teams rolling out ULIP-linked employee benefits or salary-linked investment schemes need frontline advisors who can handle workforce financial literacy conversations, not just product demos. Evolusis builds advisory selling capability for exactly this context.
ULIP13th month persistencyMis-sellingFree look periodAdvisory sellingPsyCap profiling
Voices from the field

What BFSI leaders say after working with Evolusis

Across insurance, banking, lending, and wealth, the same pattern keeps showing up: it was never only a product problem. It was a conversation problem.

Insurance · Agency channel
"

Agent activation was at 22%. We thought it was a lead problem. Evolusis showed us it was a coaching gap, and that single insight changed how we develop our managers.

AM
Anand Mathur
Head of Agency Distribution
Leading Private Life Insurer
Banking · Bancassurance
"

Persistency was stuck at 59% for three years. Once Evolusis fixed the sales conversation, it moved to 71%.

SI
Shafiq Inamdaar
Regional Head, Bancassurance
Large Private Sector Bank
HR · Talent & Retention
"

We thought it was a pay problem. Evolusis found it was a coaching gap at branch manager level. Attrition in that cohort dropped by a third.

PB
Priya Bapat
Chief Human Resources Officer
Mid-size Private Insurance Company
NBFC · Consumer lending
"

We thought early defaults were a credit problem. Evolusis traced it to the sales conversation. That one finding paid for the entire engagement within the first month.

LK
Lakshman Kumar
Chief Business Officer
Consumer Lending NBFC
Wealth & AMC · Distribution
"

SIPs were strong but wallet share was flat. Evolusis showed us which distributors had the wiring for deeper relationships, and wallet share moved in two quarters.

LG
Laxmi Godbole
Head of Distributor Development
Top-5 Asset Management Company
Banking · Retail branches
"

Two branch managers, same team size, 40% gap in cross-sell revenue. Evolusis found the difference in three words: one was coaching, the other was just reporting.

RD
Rosemary Deesooza
Regional Head, Retail Banking
Private Sector Bank — Western Region
Ready to find your gap?
The diagnostic takes 30 days. The clarity lasts far longer.