Behavioural science for BFSI

Guaranteed returns are an easy pitch. Suitability is the harder conversation.

Endowment plans sell well when agents lead with the guaranteed maturity benefit and skip the part about whether the customer actually nee...

PersistencyFree look periodMis-selling13th month persistency
13th mo.
persistency below 65% in endowment portfolios is a direct signal of mis-selling in the original sales conversation
IRDAI benchmarks
Sales
Rs8,400 Cr
lost annually to free look cancellations, where every cancellation is a conversation that went wrong
IRDAI, 2023-24
CHRO
3x
more complaints filed for endowment plans versus term plans because the suitability conversation is skipped
IRDAI complaints data
Manager
22%
of L&D programmes include suitability-based needs discovery as a core module
Evolusis diagnostic data
L&D
Selected subcategory
Endowment plans

Endowment plans sell well when agents lead with the guaranteed maturity benefit and skip the part about whether the customer actually needs life cover or a savings instrument. Free look cancellations and 13th month persistency data tell the real story. Evolusis traces poor persistency back to the sales behaviour that caused it, not just the outcome.

Category lens
Top 20% applied to Bottom 60%

We take your highest-performing manager behaviours and systematically transfer them to the bottom 60% of your team using diagnostics, AI-led roleplay, and targeted coaching to close the gap costing revenue every quarter.

13th mo.
persistency below 65% in endowment portfolios is a direct signal of mis-selling in the original sales conversation
IRDAI benchmarks
Sales
Rs8,400 Cr
lost annually to free look cancellations, where every cancellation is a conversation that went wrong
IRDAI, 2023-24
CHRO
3x
more complaints filed for endowment plans versus term plans because the suitability conversation is skipped
IRDAI complaints data
Manager
22%
of L&D programmes include suitability-based needs discovery as a core module
Evolusis diagnostic data
L&D
You're viewing:Endowment plansInsurance
Endowment plans

Guaranteed returns are an easy pitch. Suitability is the harder conversation.

Endowment plans sell well when agents lead with the guaranteed maturity benefit and skip the part about whether the customer actually needs life cover or a savings instrument. Free look cancellations and 13th month persistency data tell the real story. Evolusis traces poor persistency back to the sales behaviour that caused it, not just the outcome.

Why this matters to HR and L&D
HR leaders evaluating group savings or salary-linked financial wellness benefits need advisors who can structure endowment options against employee income profiles. Evolusis trains the needs-discovery conversation that makes that possible.
PersistencyFree look periodMis-selling13th month persistencyObjection handling
Voices from the field

What BFSI leaders say after working with Evolusis

Across insurance, banking, lending, and wealth, the same pattern keeps showing up: it was never only a product problem. It was a conversation problem.

Insurance · Agency channel
"

Agent activation was at 22%. We thought it was a lead problem. Evolusis showed us it was a coaching gap, and that single insight changed how we develop our managers.

AM
Anand Mathur
Head of Agency Distribution
Leading Private Life Insurer
Banking · Bancassurance
"

Persistency was stuck at 59% for three years. Once Evolusis fixed the sales conversation, it moved to 71%.

SI
Shafiq Inamdaar
Regional Head, Bancassurance
Large Private Sector Bank
HR · Talent & Retention
"

We thought it was a pay problem. Evolusis found it was a coaching gap at branch manager level. Attrition in that cohort dropped by a third.

PB
Priya Bapat
Chief Human Resources Officer
Mid-size Private Insurance Company
NBFC · Consumer lending
"

We thought early defaults were a credit problem. Evolusis traced it to the sales conversation. That one finding paid for the entire engagement within the first month.

LK
Lakshman Kumar
Chief Business Officer
Consumer Lending NBFC
Wealth & AMC · Distribution
"

SIPs were strong but wallet share was flat. Evolusis showed us which distributors had the wiring for deeper relationships, and wallet share moved in two quarters.

LG
Laxmi Godbole
Head of Distributor Development
Top-5 Asset Management Company
Banking · Retail branches
"

Two branch managers, same team size, 40% gap in cross-sell revenue. Evolusis found the difference in three words: one was coaching, the other was just reporting.

RD
Rosemary Deesooza
Regional Head, Retail Banking
Private Sector Bank — Western Region
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